Safety near construction sites

Comunication campaign on road safety near construction sites

Our new road safety campaign, in partnership with the Italian State Police, is designed to raise awareness about the correct driving behaviour when approaching a construction site, and inspire change in travellers. To protect their own lives and those of the people working there.

Every helmet, every reflective waistcoat is worn by a father, a daughter, by someone important for those waiting at home. Being careful and safe while driving is a gesture of love and care: by respecting road rules, we protect ourselves and those working on construction sites to improve the safety and comfort of travellers, as well as their loved ones waiting for them to come back home.